The creative journey covered the entire publication universe: from the initial concept and naming to the structural definition of sections and full copywriting. The approach focuses on the world of socks as objects of design and culture, employing humor and wordplay to guide the reader.
Project
Brand
Super Bock
Cerveja Coruja
Project
Role
Art Direction
Year
2026
Project Overview
The creative journey covered the entire publication universe: from the initial concept and naming to the structural definition of sections and full copywriting. The approach focuses on the world of socks as objects of design and culture, employing humor and wordplay to guide the reader.
Challange
Super Bock Super Rock is one of Portugal’s most iconic music festivals, bringing together a diverse lineup that spans multiple genres and audiences. The challenge was to translate this diversity into a cohesive visual language for social media creating a system that could both introduce the headliners and capture the overall atmosphere of the festival.