MOGANDO
PROJECT
MOGANDO is a curated space for design-led objects and original gifts.
More than a store, it operates as a gallery where everyday items are presented as collectible pieces, blurring the line between product and art.
The challenge was to build not only a visual identity, but a clear point of view on how these objects should exist in the world.
ROLE
Art Direction
Brand Identity
Design
Campaign & Social Concept
APPROACH
The identity was developed from an existing symbol: a raw, organic spiral.
Instead of redesigning it, the system expands from it: simple, bold and flexible enough to hold a wide range of products without losing coherence.
A high-contrast visual language sets the stage, allowing objects to become the focal point rather than decoration.
ICON
LOGO
CONCEPT
If objects are treated as art, they shouldn’t behave like products.
The communication is built around a simple gesture:
a frame representing the expected, the conventional — and objects that deliberately break it.
A controlled system where disruption becomes the rule.
APPLICATION
From social media to campaign visuals, the system adapts without losing its core idea.
Objects are never just displayed, they interrupt, extend and challenge their own boundaries.
A product becomes the message.
