MEIAS MEDIDAS is an original project developed within the Postgraduate Program in Communication Design at ETIC, for the Editorial Design module. The challenge of creating a thematic annual magazine from scratch served as the starting point for a comprehensive exercise in art direction and content creation.

The creative journey covered the entire publication universe: from the initial concept and naming to the structural definition of sections and full copywriting. The approach focuses on the world of socks as objects of design and culture, employing humor and wordplay to guide the reader.

As a conceptual project, the focus was on prototyping the visual identity, grids, and editorial rhythm of selected chapters, materializing a cohesive vision for a niche publication.