BETCLIC

Betclic challenged us to ring in the New Year with a video dropping exactly at midnight. The brief was simple: motivate the audience for the year ahead in the craziest, most disruptive way imaginable.

Our response was a bold, highly irreverent visual punchline. Featuring a Paralympic gold medalist and an audacious Portuguese wordplay, we delivered a New Year’s message that was fearless, unconventional, and impossible to ignore.